Client
Frank te Hennepe
Overview
ARA Industries, formerly known as "Apparaten Fabriek ARA Aalten," has long been recognized for its expertise and reliability in mechatronics. However, its branding had remained unchanged since the 1960s, failing to reflect the company’s evolution and forward-thinking approach. The goal was to create a modernized brand identity while maintaining a strong connection to its rich history.
Client
Frank te Hennepe
Industry
Manufacturing
Service
Brand Identity
Logo Design
Web Design
Content
Duration
12 Weeks
The Challenge
ARA Industries needed a refreshed brand presence that would appeal to contemporary clients while staying true to its legacy. The outdated branding and digital presence did not reflect the company’s innovation-driven work, making it difficult to engage new customers and reinforce industry credibility.
The Solution
I developed a clean, functional, and timeless brand identity that reflects ARA’s expertise without unnecessary distractions. The new logo, typography, and color palette bring a modern edge while maintaining trust and reliability. I designed the website and digital presence with a focus on usability, making it easy for clients to find essential information without wading through fluff. I also refreshed their marketing materials, including social assets, print ads, and stationery, ensuring consistency across all touchpoints.
The Result
The rebranding transformed how ARA Industries is perceived, reinforcing its position as a trusted leader in mechatronics. The modernized identity and digital presence improved brand recognition and engagement while staying true to what their audience values most—clarity, efficiency, and reliability. They earned an award for Best Knowledge Supplier in the subsequent year after the launch of the new brand.
