Client
Timothy Tiryaki & Jeroen Kraaijenbrink
Overview
Strategy.Inc is a strategy consulting agency focused on people-first, impact-driven transformation. The goal was to develop a cohesive brand identity that embodies their strategic approach: clear, structured, and intuitive, guiding audiences toward insight, collaboration, and real-world impact.
Client
Timothy Tiryaki & Jeroen Kraaijenbrink
Industry
Leadership Consulting
Service
Brand Identity
Social Media Assets
Web Design
Duration
10 Weeks
The Challenge
The challenge was to craft a brand identity that reflects the organization's core values: thoughtful, practical, and impactful. It needed to convey Strategy.Inc’s professional approach while being engaging and approachable, creating a consistent and recognizable presence across all touchpoints.
The Solution
I developed a brand identity centered on clarity, structure, and simplicity. Every element, from the logo and visual language to the tone of voice and messaging, was designed to ensure consistency and alignment with Strategy.Inc’s mission. The overall aesthetic was clean, professional, and approachable, mirroring Strategy.Inc’s commitment to practical solutions and meaningful collaboration.
The Result
The final brand identity was a clear, structured representation of Strategy.Inc’s mission and values. It provided a cohesive and recognizable presence across all platforms, effectively communicating their core message. Consistent visual language, engaging design elements, and intuitive messaging kept audiences connected and guided them toward collaboration and transformation.
